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Hi, I’m Al!

I’m a communications professional and recent B.A. graduate, communication studies major, specializing in the development and execution of integrated brand campaigns. My expertise spans content marketing, PR, and digital media, supported by strong technical skills in graphic design, video editing, and AI tools. I am focused on delivering high-impact messaging that strengthens brand presence and drives engagement. You can contact me at alihuss@mailfence.com

Writing Examples

Animated illustration of a young man with dark hair, wearing a black leather jacket, sitting at a table with a laptop, smiling.

Advertorial Design

Advertorial Design

Graphic Design Work

Advertorial Design

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Facebook ad

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Facebook ad

Facebook ad refreshing. Through variation and iteration, creative fatigue can be reduced. Be careful with refreshing designs, however, simpler, and even “less aesthetic” designs can beat the more modern look. Always A/B test ad designs/approaches with varying styles to find scalable creatives.

Comparison chart

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Creative refreshment is a key aspect to attracting new audiences, leads and customers. Mild reductionism (even with keeping the same colors and tone) can make a big improvement in aesthetics while reducing sensory fatigue and overload.

Buybox Design

Buybox design with over the fold reviews, excellent for skeptical buyers or those who missed the reviews rating.

Comparison chart

Email Designs

  • A promotional graphic for marine collagen supplement featuring an image of an underwater scene with fish, dolphins, an octopus, and various sea creatures enclosed in a glass jar, with text about the product's benefits and a discount offer.

    Top-of-funnel (TOF) emails like this should limit text and attempt for a sale relatively quickly. Leads that are not ready will be further educated and redirected to the lower portion of the email.

  • A vertical promotional infographic for marine collagen supplements featuring images of women with healthy hair and text describing the benefits of collagen for skin, hair, and muscles. It includes a product image of a pink jar labeled 'Marine Collagen' with 'Shop Now' button and details about free shipping and a money-back guarantee.

    Middle-of-funnel (MOF) emails should concentrate on benefits, lifestyle imagery, transformations and logic to address skeptical buyers further down the funnel.

  • An Easter greeting email from Sweetein with a tranquil landscape painting of a garden featuring blooming trees, flowers, and rolling hills in the background.

    Holiday emails are vital in keeping in "top of mind" with your leads and customers. The natural language and less salesy theme also helps in email domain reputation.

  • Spring scene with cherry blossoms in bloom at sunset in a park or orchard.

  • A promotional email for Sweetin celebrating International Day of Happiness, featuring a photo of a sunflower field at sunset with one sunflower having a smiling face, and a bold "SHOP NOW" button.

    Call to actions in emails should generally be large and obvious, fitting with the overall style/tone of the brand

  • Display of various Irish-inspired treats, baked goods, and festive decorations on a dark surface.

If you’ve got a project or an organization that requires some new ideas, drop me a line and lets discuss!