Press Release Sample - Introducing Sweetein™ – A Revolutionary Plant-Based Sweetener That’s 5000x Sweeter Than Sugar
Calgary, Alberta — A new era of sugar-free living has begun with Sweetein™, a groundbreaking plant-based sweetener made from the katemfe fruit (thaumatin), is now officially available in Canada and select markets across North America.
While conventional sweeteners rely on sugar alcohols, fillers, or artificial substitutes, Sweetein is a 100% natural sweet protein that’s zero calorie, zero carbohydrate, zero glycemic index, and keto friendly—making it one of the most unique sweeteners ever introduced to the health food market. Sourced from tropical rainforests in Central and North Africa, Sweetein is carefully extracted from the seed of the katemfe plant using distilled water. The extraction that is derived is an ultra sweet protein that is sweeter than other sweet extracts such as stevia, without the aftertaste.
Sweeten is so potent that less than half a microgram is all it takes to transform coffee, tea, protein shakes, smoothies, or low-carb desserts into a sweet, flavorful experience—without the spike in blood sugar or the dreaded aftertaste.
“There’s nothing else quite like it. Sweetein’s plant-based sweetness tastes clean and natural. I use it in everything from morning coffee to protein shakes,” said Sherry S., a longtime user.
What Makes Sweetein™ Different?
Sweeter Than Sugar: Up to 5000 times sweeter than table sugar—use less, enjoy more.
No Aftertaste: Unlike stevia or monk fruit, Sweetein leaves no bitter trace.
Versatile Use: Perfect in coffee, teas, desserts, smoothies, sauces, juices, and more.
Health-Conscious: Ideal for keto, diabetic, gluten-free, and plant-based lifestyles.
“Sweetein is more than a sugar alternative—it’s a smarter way to sweeten everything from your morning brew to your evening snack,” said company founder, Ali Hussain. “With more people watching carbs, calories, and blood sugar, we wanted to offer a clean, satisfying alternative that doesn’t compromise on flavor.”
With its rising popularity among keto followers, diabetics, and wellness enthusiasts, Sweetein is set to become a staple in modern pantries.
About Sweetein™
Sweetein™ is a next-generation sweetener derived from the katemfe fruit (Thaumatococcus daniellii), commonly known for producing thaumatin—a naturally occurring sweet protein. Developed with health-conscious consumers in mind, Sweetein delivers intense sweetness with zero calories, making it perfect for low-carb and sugar-free lifestyles.
For more information or to request product samples, visit www.sweetein.com or contact our press team below.
Media Contact:
Press Office – Sweetein™
Email: media@sweetein.com
Phone: 1-403-634-2271
Let me know if you'd like a graphic version for media kits, or if you need a tagline, product one-pager, or social launch copy to accompany this.